Jessica Morse Releases First TV Ad in CA-04 Race
Spot highlights Morse's community roots, dedication to local issues
FOR IMMEDIATE RELEASE
Wednesday, May 9th, 2018
Makaiah Mohler, (530) 913-3242, firstname.lastname@example.org
Anthony Kusich, (916) 288-2228, email@example.com
ROSEVILLE, Calif. – Today, the Morse for Congress campaign released its first TV ad of the cycle in the 4th Congressional District race. Titled "Rough Terrain," the ad highlights Jessica's deep family roots in the community and her dedication to local environmental issues. The spot will be backed by a six-figure buy on broadcast and cable in the Sacramento media market.
A full transcript is below, and the ad can be viewed here.
MORSE (VOICEOVER): "I grew up exploring nearly every part of these mountains. I'm not afraid of a challenge.
"And neither were my ancestors, like my great-grandma Edith, who manned the telegraph booth at Donner Pass with her pistol by her side.
"But generations later, we have real challenges in the Sierra – like protecting our watersheds, and proactively working to prevent wildfires."
MORSE (TO CAMERA): "I'm Jessica Morse, and I approve this message because I'm not afraid to tackle these challenges in Congress."